Qwitter: Catching Twitter quitters

Qwitter: Catching Twitter quitters


This is just funny. Smart, too. Enter your twitter account and email address, then Qwitter tattles on anyone who stops following you.

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Big-name brands booking ads on Facebook

With millions of users riveted to social networking sites like MySpace and Facebook, big-name brands are venturing into the newly charted territory of social media advertising, seeking to unravel the real opportunities from the flurry of hype."They are reading about it a lot, their children are using it," said Ian Schafer, CEO and founder of Deep Focus, an ad agency that created Facebook campaigns for HBO, Coca-Cola and New Line Cinema. "And they are finding that the social media networks are too big to ignore."

Big-name brands booking ads on Facebook

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FT.com / Companies / US & Canada - ‘Lifestreaming’ challenges social network hierachy

FT.com / Companies / US & Canada - ‘Lifestreaming’ challenges social network hierachy

A new generation of social networking sites is gaining support in Silicon Valley, challenging the established models of leaders MySpace and Facebook.

FriendFeed, a service founded by the creators of Google Maps and Gmail, is at the head of an anarchic counter movement of “lifestreaming”, where users themselves aggregate and order their online social activities from multiple sources.

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Traffic To Social Networks Bounces Back - 04/18/2008

Social networking sites appear to be breaking out of their winter downturn. After a two-month slide in traffic, Facebook bounced back by increasing to 35.5 million unique U.S. visitors in March from 32.4 million in February, according to comScore.Social networking rival and category leader MySpace also saw a traffic spike to 72.7 million after languishing around 68.5 million for the last three months. Even old school social site Classmates.com got a bump to 14 million visitors in March--up from 13 million the previous month, and 10 million in December.Blog networks also posted strong gains. Blogger climbed to 42.3 million from about 39 million, and Six Apart jumped to 13.7 million from 9.7 million. Bebo, acquired by AOL for $850 million in March, on the other hand, remained basically flat, increasing by only about 100,000 to 4.9 million.

MediaPost Publications - Traffic To Social Networks Bounces Back - 04/18/2008

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In Survey, Social Media Marketing Takes a Corner Office - ClickZ

Why 2009 will be nothing like 1999. Whereas the former decade was held captive by fads with a decidedly dot com flair, this decade is proving itself to be the real birth of the media convergence. And when TV finally goes digital on Feb 17, 2009, we'll see the beginnings of social television - in which communities of people who love certain programs will bond together beyond the watercooler.

In other words, a normal social behavior will be amplified exponentially by digital social connections via the Net.

In the survey of 71 marketing professionals in the U.S., Canada, France and the U.K., not even one respondent saw social media as a passing fad.

In Survey, Social Media Marketing Takes a Corner Office - ClickZ

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In Survey, Social Media Marketing Takes a Corner Office - ClickZ

Why 2009 will be nothing like 1999. Whereas the former decade was held captive by fads with a decidedly dot com flair, this decade is proving itself to be the real birth of the media convergence. And when TV finally goes digital on Feb 17, 2009, we'll see the beginnings of social television - in which communities of people who love certain programs will bond together beyond the watercooler.

In other words, a normal social behavior will be amplified exponentially by digital social connections via the Net.

In the survey of 71 marketing professionals in the U.S., Canada, France and the U.K., not even one respondent saw social media as a passing fad.

In Survey, Social Media Marketing Takes a Corner Office - ClickZ

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In Survey, Social Media Marketing Takes a Corner Office - ClickZ

Why 2009 will be nothing like 1999. Whereas the former decade was held captive by fads with a decidedly dot com flair, this decade is proving itself to be the real birth of the media convergence. And when TV finally goes digital on Feb 17, 2009, we'll see the beginnings of social television - in which communities of people who love certain programs will bond together beyond the watercooler.

In other words, a normal social behavior will be amplified exponentially by digital social connections via the Net.

In the survey of 71 marketing professionals in the U.S., Canada, France and the U.K., not even one respondent saw social media as a passing fad.

In Survey, Social Media Marketing Takes a Corner Office - ClickZ

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It’s Official: U.S. Social Networking Sites See Slow Down « Creative Capital

Crisis or temporary lull? The writer fails to acknowledge the growth of professional social sites like LinkedIn. Also missing is the growth of social media embedded into nearly ALL online "experiences." Obviously, I tilt toward seeing social media as a permanent fixture of the convergence, not a passing fad a la Second Life.

The total audience of U.S. social networks seems to be stuck at a low-to-mid-single digit growth rate, while the engagment metrics are falling for just about everyone. Time spent on Bebo.com has been sliced in half over the last four months, while Friendster’s time spent has plummeted nearly 75% in the same time period.

It’s Official: U.S. Social Networking Sites See Slow Down « Creative Capital

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From MySpace to YourSpace - New York Times

Finally, we can point to the Web and say it's a mass medium. It's a reach medium. It's a frequency medium. It is a heavy medium.

The world’s largest social networking site, MySpace has grown far past being merely “a place for friends,” as its slogan states. With an estimated 110 million monthly active users, MySpace is undeniably a powerful tool for advertisers who seek reach and efficiency.

From MySpace to YourSpace - New York Times

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