From MySpace to YourSpace - New York Times

Finally, we can point to the Web and say it's a mass medium. It's a reach medium. It's a frequency medium. It is a heavy medium.

The world’s largest social networking site, MySpace has grown far past being merely “a place for friends,” as its slogan states. With an estimated 110 million monthly active users, MySpace is undeniably a powerful tool for advertisers who seek reach and efficiency.

From MySpace to YourSpace - New York Times

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