What was once a fantastic prediction of the "future convergence" is now a reality in millions of US households. Between Netflix and iTunes today - with Amazon, Blockbuster and many more to follow - it has become easy to choose any movie in a vast catalog stored completely online and fetch it at will.
Netflix Expands Internet Viewing Option - New York Times
Netflix is gearing up for the increased competition by expanding a year-old feature that streams movies over the Internet instead of making customers wait for their online rental requests to be delivered through the mail.
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