Look friends, this convergence thing is getting to be very, very real. We all need to realize that the decisions we make this quarter will affect our collective ability to monetize our business in the coming quarters. (This same statement would have been measured in years before, but we're down to months. By the time we find ourselves weeks away from making integrated plans, it's too late.)
MediaPost Publications - Future Of TV Ad Market: A Lot Like Online's -- Ad Networks, Behavioral Targeting, Etc. - 01/24/2008
MediaPost Publications - Future Of TV Ad Market: A Lot Like Online's -- Ad Networks, Behavioral Targeting, Etc. - 01/24/2008
THE FUTURE OF TV ADVERTISING will probably be a lot like current state of the online advertising: aggregated advertising networks, behavioral targeting, and automated buying systems enabling small, "long-tail" advertisers to compete alongside the TV industry's biggest marketers and agencies. At least that's what a panel of TV industry executives blazing that path said Thursday during one of the final sessions of the Future TV conference in New York.
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