Mall-vertising metrics are up, and they're good ...

The Nielsen Company

Study Reveals Shoppers Watch Mall Advertising
Nearly half of mall shoppers (47 percent) viewed content provided on the Adspace Mall Network and, of those viewers, 34 percent had an average recall of specific ads they saw on the network, according to a study by Nielsen Media Research. Adspace Networks, owner of the largest in-mall digital video advertising network in the country, commissioned Nielsen Media Research to measure the percentage of mall visitors viewing their Smart Screens, including each viewer's frequency and duration.

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