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Tailgate: Fully Transactional Web 2.0 Banners
ailgates technology delivers ecommerce transactions from the banner itself. Essentially users can purchase items by interacting with the banner as opposed to having to click through to another page. The benefits from web sites owners are immediately obvious: using Tailgate, advertisements will no longer take users from their sites. For advertisers, capturing impulse buyers just became that much more easy.

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