DRTV spots being watched: TiVo
The least fast-forwarded television campaigns in April were dominated by direct response ads that ran during the day.
That was a key finding from TiVo Inc.’s first Top Commercial Rankings report. Using TiVo’s Stop-Watch service’s ability to track consumer viewing behavior on a second-by-second basis, in both Live and Timeshifted viewing context, TiVo will release these reports monthly.
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