Ad Age Reports - Americans Watch More TV Than Ever
(Is a rash of uncontrollable hair-pulling among agency execs far behind?)
Research conducted by Neilsen Media Research between September 2004 to September 2005 revealed the average American family watched TV eight hours and eleven mintues a day. That's up 2.7%. Ten years ago the average was only seven hours and fifteen minutes.
So why all this chatter about integrated marketing? First of all, there are hundreds of channels and choices that simply didn't exist before. And on-demand services are only beginning to appear. Also, people leave the tube on while surfing the Net, playing games or what not.
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