No Revolution

Sam Goody goes high-tech

NOVEMBER 15, 2005 -- Entertainment retailer Sam Goody, a part of Minnetonka, Minn.-based The Musicland Group Inc., will debut the interactive Reactrix media network in about 100 of its stores. Placed at the front entrance of most Sam Goody stores, the networked media displays will be used to draw mall shoppers into the store and drive advertising sales. Reactrix's visioning technology actually "sees" and responds to consumers' movements as they interact with the programmed media content. Reactrix media mimics video games, the form of entertainment preferred by 12 to 24-year-old consumers, Sam Goody's core target buying audience. Certain Sam Goody locations will also newly be featuring a Graze Bar, a store-within-a-store that allows for interactive CD burning and cell phone sales. The Graze Bar concept was developed by Henke Design and Excel Fixtures.