The Minorty of Time Shifters Do The Most Time Shifting

MediaPost Publications - Interpublic Unit Finds 28/72 Rule For DVRs: Minority Represent Majority Of Time-Shifting - 12/18/2007
"A small group accounts for a dominant share of DVR usage: Applying conservative assumptions, it appears that slightly more than a quarter (28%) of DVR users account for almost three quarters (72%) of total marketplace time shifting -implying that the vast majority of consumers with DVRs use them on a limited basis, and continue to watch most TV in real-time," Wieser wrote

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