Gen X Presents Challenges, eMarketer Says
According to U.S. Census Bureau statistics, 83.8 million people were in the 25-44-year-old Generation X age bracket as of July 2007. Gen Xers are in their peak years of product and service consumption and its members view electronic media as a primary tool for conducting research and accomplishing tasks.
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Hold on a sec: Look at the bar that says "44-62" ... that's almost a third of all US Internet users. That just about kills the old "young adult male early adopter" myth.
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