Showing posts with label text messaging. Show all posts
Showing posts with label text messaging. Show all posts

techPresident – Ask Sarah Palin: CA Dems' Interactive Billboard Goes Live [UPDATED]

techPresident – Ask Sarah Palin: CA Dems' Interactive Billboard Goes Live [UPDATED]



This is brilliant. A digital OOH billboard in LA that's posting text messages to VP candidate Palin today while, simultaneously, a live video feed on Ustream.tv streams it to the world. This election cycle continues to pave the way for marketing techniques that brand executives and agency wonks don't have the huevos to try.

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Texting Outpaces Calling On Mobile Phones

While the number of calls has remained relatively steady, text messages have shot up 450% in the last two years.

Not surprisingly, the biggest gap between calls and text messages is found among teenage mobile customers. Those ages 13 to 17 sent or received on average 1,742 text messages a month, compared to only 231 calls.

For those ages 35 to 44, the ratio was about even at 223 to 236. And for mobile users 45 and over, voice is still the preferred method of communication.

MediaPost Publications - Texting Outpaces Calling On Mobile Phones - 09/23/2008

And, as I beat this drum over and over, here is more evidence of the new generation gap.
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Amazon launches text-message shopping - Yahoo! News

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Amazon TextBuyIt, which launched late Tuesday, lets people text the name of a product, its description or its UPC or ISBN to 262966 (that's "Amazon" on the keypad) from anywhere their cell phones work — including from inside physical stores.
Amazon launches text-message shopping - Yahoo! News
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