Iger on Digital Media
Nice quotes from Disney CEO Bob Iger in the WSJ today (subscr. req.) on the video iPod deal:
I really wanted to use it as a catalyst to get the company thinking more about breaking with tradition and following the consumer. Interestingly enough, nothing has done more to reignite the company than this deal. It almost has created more value for the company than the deal itself.
. . . and on scope of the challenges the media industry faces today from digital technologies and how it needs to adapt:
There are more unknowns and potential threats swarming around the media business today. I've been in the business a long time and it feels like today is very different in terms of attitude at major media businesses or the entities that feed into media. I think a challenge all of us face in the traditional media space is the balance between tradition and economics. Our businesses tend to be a little too reverential to tradition and not as much to the consumer. Thanks to the power of digital technology, we're seeing pretty dramatic shifts in consumer behavior and demand. We have to pay heed.
It's good to know that someone in Medialand is paying attention.
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