Mon Nov 28, 2:46 PM ET
"TiVo Inc., the company that made its name by letting users skip television commercials, said on Monday it is working on technology that lets viewers search for specific advertisements.The technology, which is expected to be launched in early 2006, is among the advertising industry's latest efforts to reach consumers using high-tech products to escape the traditional ad pitch." Read the complete article here.
What this means friends ... if you take a page from Seth Godin's Permission Marketing ... is that TiVo is updating its business model to become the de facto "permission broker" for consumers to "allow" or "deny" advertisers from reaching them through electronic media.
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