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AOL, Mark Burnett Partner To Bring Reality TV to Web
AOL has signed a deal with Mark Burnett Productions to develop a real-life treasure hunt on the company's Web site. The deal represents a move to bring reality TV to the Web.
The show "Gold Rush!" will feature everyday people, rather than celebrities, who are searching for hidden treasure that is secreted away at various locales around the U.S. The clues will be placed throughout the AOL network, including on sites like MapQuest, Moviefone, and AIM.com.
- Read Mediaweek's take here
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