Wal-Mart Sounds Off With Soundcheck
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NEW YORK -- Wal-Mart has launched a music performance series that will bring exclusive, cutting-edge and popular music content to customers in Wal-Mart stores nationwide and online at walmart.com. The series debuts with punk pop group Yellowcard and rock band Switchfoot, with upcoming performances slated by country star Miranda Lambert and R&B singer Ne-Yo. Gillette Fusion razors is co-sponsor of the performances, which will be taped at various recording studios throughout the year.
The launch is part of a strategy on the part of the mass merchant to become more hip and expand its reach with younger consumers.
Two- to three-minute long sneak previews of each performance will air nationwide in more than 3,000 Wal-Mart stores on the HDTV wall in the electronics department. A viewing of the complete 30- to 40-minute performance on Wal-Mart TV will take place every few weeks on a Friday night. Wal-Mart also will promote Soundcheck performances on Wal-Mart Radio and Wal-Mart TV. The performances and interviews with the musicians are available to stream online at Walmart.com at no cost; audio tracks can be downloaded for 88 cents each.
"Wal-Mart Soundcheck allows our customers to take their music experience at Wal-Mart to a whole new level, both in stores and online," Kevin Swint, Wal-Mart's divisional merchandising manager for digital media, said in a statement.
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