IBM Ads Launch In-Banner Video Chat @ Media Buyer Planner
Two new IBM banner ads running on B2B sites, inviting visitors to connect directly with an IBM "concierge" to discuss the Express Advantage product suite, reports ClickZ (via MarketingVOX). Visitors can launch a chat session within the ad unit, without leaving the page. Using video, VoIP and text chat technology, the LiveBanner ads are an AVivocom product. The IBM chat ad units will appear on various B2B sites, including Inc.com, Entrepreneur.com, and some "non-traditional environments" in eight U.S. cities.
A demo video of a European version of the LiveBanner is available here.
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