Sports Marketing Gets Digital Boost
One emerging area of opportunity is targeting fans on TV and the Web simultaneously. About 58% of fans watching a game on TV are also using their mobile devices for instant messaging, e-mailing, text messaging or talking on the phone, the study found. In addition, research shows that these multitaskers are more engaged and have better recall of the ads they see than the viewers who are only watching the game, the report said. This provides an opportunity to engage fans using multiple media at the same time.
- This is real. It's happening now. And we know how to take full advantage of the emerging media within target consumers' lives.
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