Social bookmarking's effect on rankings

Ben Cook created a blog with a single post
and submitted it to Digg. The post reached Digg's front page, a deluge
of visitors ensued, but what's next? High search engine rankings and a
continuous trickle of visitors, Ben Cook explains

MIT Adverlab links to a recent experiment by some guy who claims to be trying to "make it" as a blogger or quit. He documents how he's used Digg to grow his audience, and we can learn a thing or two about social bookmarking for brands by association.

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