Interesting point of view from Hill Holiday, the Boston agency

Hill | Holliday

As advertisers, it’s easy to overlook the importance of telling good stories and creating engaging narratives. Data visualization, a fancy way of presenting large forms of information, is something familiar to most of us when using Google Maps mashups or Flickr but it’s also an excellent way to present engaging narratives. Ad Age summarizes some efforts in the space but there has been dearth of data visualization experiences from advertisers to tell stories.

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