'Content' is king again — this time, on the cellphone - International Herald Tribune: "User-generated content, typified by the video- sharing Internet site YouTube, is now invading the mobile phone. Vodafone, for instance, struck deals last week to bring YouTube, the social-networking site MySpace and the online auction site eBay to the cellphones of its subscribers."
eMarketer.com - Innovation Overload
eMarketer.com - Innovation Overload: "The AAF surveyed ad execs worldwide, and more than half said that they expected significant changes to the media landscape to happen even faster than they did last year.
YouTube, mash-ups and Second Life were among the innovations that ad execs said took them by surprise in 2006."
OfficeMax Unleashes Guerrilla Marketing Campaign
http://www.cleaninghunk.com/
Looks like a smart strategy can go awry. Women need to take a break during their busy days. And they spend lots of time online. So, you make video content on a site plus some viral videos starring hunky dudes doing the housework. Sort of like payback with soft-core tendencies.
Meanwhile, the videos make their way to YouTube -
And, jeez, they get a quarter million views. But from the OTHER core audience who wants to watch "hunky" muscle-bound he-men male models wiggle their hot bodies while wearing skimpy costumes like the Village People's maid service from hell!
Pheedo Adds RSS Updates to Multimedia Ads
RSS advertising firm Pheedo is now providing the ability to push not only text updates to regular online ads using RSS, but also video and audio elements. Pheedo's FeedPowered Ad platform will also allow viewers of the advertisements to click to e-mail it to someone, bookmark it for later use, comment on it or tag it using services like Digg, Del.i
read more | digg story
OfficeMax Unleashes Guerrilla Marketing Campaign
OfficeMax Unleashes Guerrilla Marketing Campaign
The OfficeMax campaign will implement a combination of global positioning satellite technology and a mobile projection system to create a giant, animated, multicolored rubber-band ball, which is the new OfficeMax logo. The ball will be seen, at various points, spinning in place, bouncing off sidewalks and flying several stories high as it goes down Michigan Avenue. The image will be projected from a system in a vehicle traveling down the avenue.
This story also appears in Adweek and the Chicago Sun-Times.
Ogilvy, Technorati Combo Helps Clients Track Blogs @ Media Buyer Planner
Part of the partnership will include the use of Technorati's "Conversational Marketing System," which helps clients build sites and online communities around relevant issues, and by incorporating blog content and links to blogs, MediaPost reports (via MarketingVox). Technorati will also incorporate videos, photos, and other forms of social media.
read more | digg story
Pontiac Wants to Create Car Culture in Second Life
Hoping that the love people have for their cars in real life can follow them into Second Life, GM has bought an island in the online world and hopes to build a community of car aficionados around it.
read more | digg story
Digital Network Reaches Skiers at Lift Lines @ Media Buyer Planner
A company called Sitour USA, headquartered in Kingston, NY, offers ads on digital signage at lift areas and other outside locations, writes Media Life. The ads include text messages, logos and animated ads, all displayed on four-color LED screens which have light sensors that make them visible in bright light as well as dark conditions.
read more | digg story
PC World - Kodak's Restructuring Plans
Also today, Kodak announced it would partner with Mozilla to improve Kodak's online photo gallery by allowing users to access it from Mozilla's Firefox Web browser. The companies hope to generate more income from the 83 million U.S. users who are predicted to upload, share, and print their photographs by 2010.
read more | digg story
PC World - Kodak's Restructuring Plans
Also today, Kodak announced it would partner with Mozilla to improve Kodak's online photo gallery by allowing users to access it from Mozilla's Firefox Web browser. The companies hope to generate more income from the 83 million U.S. users who are predicted to upload, share, and print their photographs by 2010.
read more | digg story
Pontiac and Yahoo! Leverage Social Media to Create New Form of Dialogue
SUNNYVALE, Calif.--(BUSINESS WIRE)--The Pontiac division of General Motors Corp. (NYSE:GM - News) and Yahoo! Inc. (NASDAQ:YHOO - News) today launched a new online destination for Pontiac owners and enthusiasts, Pontiac Underground (www.pontiacunderground.com). The Web site combines some of the best social media content from Yahoo! including Flickr
read more | digg story
General Motors takes Pontiac brand into the world of Second Life
Pontiac will debut a virtual place called Motorati Island where consumers can "create a vibrant car culture within the community".Ultimately the goal of this is to have Pontiac's new virtual island feature a dealership that sells customizable versions of the new Pontiac Solstice GXP 2-seater.
read more | digg story
Philadelphia Inquirer | 02/06/2007 | Post it on Facebook, see it on Comcast
Philadelphia Inquirer | 02/06/2007 | Post it on Facebook, see it on Comcast: "Seeking a piece of the 'look at me' generation, Comcast Corp. today unveiled a partnership with Facebook that will let the social networking site's users create and share videos that could become part of a new TV series."
Fast Releases White Label Adsense/Adwords
Fast Releases White Label Adsense/Adwords: "Norwegian enterprise search provider, Fast, released its AdMomentum product today. The new product is private-label contextual advertising platform similar to Google’s Adsense and Adwords platforms paid for by a software licensing fee instead of a revenue split."
YouTube - Broadcast Yourself.
YouTube - Broadcast Yourself.
Dump Cupid is a viral video Valentine's card promotion from Herbal Essences that's been launched with a fully branded YouTube channel plus a microsite at dumpcupid.com, which shows that you'd better launch big online these days or don't launch at all.
Wireless: Cellphone movies introduced on very small screen - International Herald Tribune
Wireless: Cellphone movies introduced on very small screen - International Herald Tribune: "In a move designed to shine a spotlight on the fledgling business of mobile multimedia content, the GSM Association will next week distribute a free a collection of short films made for cellphones by directors commissioned by Robert Redford's Sundance Institute.
The short films, including one created by the husband-and-wife team that directed 'Little Miss Sunshine,' will be viewable on most video-capable phones."
MediaPost Publications - Toyota Harnesses Mobile Video For FJ Cruiser - 02/05/2007
MediaPost Publications - Toyota Harnesses Mobile Video For FJ Cruiser - 02/05/2007: "The campaign blends text, banner, mobile TV and video advertising, while making use of Hyperfactory's recently launched Mobile Media Network--an integrated 3G branded mobile platform.
Users will be driven to branded video--documenting the FJ Cruiser racing team competing in the Baja 1000--with banner ad takeovers of the Sprint Wireless Web Sports home page and ESPN Mobile immediately following Super Bowl Sunday, as well as an exclusive two-month takeover of Go2's sports mobile channel, Go2WinterSports."
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Hyperfactory - Mobile Space Marketing
The Hyperfactory was founded in New Zealand in 2000 and now has offices in China (Hong Kong and Shanghai), New York and Auckland, with a development team based in Hyderabad, India and a network of operations spanning the Asia Pacific, Americas and Europe.
Bloggers - Fifth Estate of journalism - MarketWatch
Bloggers - Fifth Estate of journalism - MarketWatch: "Ad agencies and media buyers are trying to gauge what to do about bloggers and other online media. Since bloggers are looking for Web links to include in their reports, marketers are weighing whether to spend all their money in traditional media or to take some to build a fuller Web site for the brand."
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