MediaPost Publications - Toyota Harnesses Mobile Video For FJ Cruiser - 02/05/2007: "The campaign blends text, banner, mobile TV and video advertising, while making use of Hyperfactory's recently launched Mobile Media Network--an integrated 3G branded mobile platform.
Users will be driven to branded video--documenting the FJ Cruiser racing team competing in the Baja 1000--with banner ad takeovers of the Sprint Wireless Web Sports home page and ESPN Mobile immediately following Super Bowl Sunday, as well as an exclusive two-month takeover of Go2's sports mobile channel, Go2WinterSports."
MediaPost Publications - Toyota Harnesses Mobile Video For FJ Cruiser - 02/05/2007
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