The Next Big Ad Medium: Podcasts: "Remember podcasting? While marketers have been busy uploading commercials to YouTube, the once-buzzed-about medium has spent the past two years building its audience and enhancing advertising capability. Now, podcasts are finally poised to grab a larger slice of the multibillion-dollar online advertising pie.
Research firm eMarketer expects that advertisers will spend more than $400 million on podcasting by 2011, up from $80 million last year, according to a report scheduled for release later this week. Fueling the anticipated growth is the expected entrance of Google (GOOG) into the podcasting arena, as well as new podcasting services focused on answering advertisers' most pressing questions: How many people are tuning in to the hundreds of thousands of online podcasts, and who are they?"
The Next Big Ad Medium: Podcasts
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