OfficeMax Unleashes Guerrilla Marketing Campaign

http://www.cleaninghunk.com/

Looks like a smart strategy can go awry. Women need to take a break during their busy days. And they spend lots of time online. So, you make video content on a site plus some viral videos starring hunky dudes doing the housework. Sort of like payback with soft-core tendencies.

Meanwhile, the videos make their way to YouTube -

And, jeez, they get a quarter million views. But from the OTHER core audience who wants to watch "hunky" muscle-bound he-men male models wiggle their hot bodies while wearing skimpy costumes like the Village People's maid service from hell!