Home Broadband Adoption Surges 40%
"84 million Americans connected via broadband in March--up 40 percent from 60 million one year ago. In 2002, just 10 percent of Americans had broadband at home."
Pew Internet Report
Visit the site here
Download a PDF here
Marketers Wary of Emerging Media: "While in-game advertising and advergaming has received much attention, 72 percent of marketers do not plan to use it in the next year. The story is the same for mobile marketing, which is used by 11 percent of respondents and 57 percent of whom say they do not plan to try it in the next year. Just 13 percent reported using blogs or social networks in marketing, and 49 percent said they had no plans to do so in the next year."
Volvo Stages Treasure Hunt to Promote Disney 'Pirates' Movie
"Volvo plans to stage a worldwide treasure hunt online as part of its global sponsorship of Walt Disney Co.'s much-anticipated sequel 'Pirates of the Caribbean: Dead Man's Chest.'"
Amazon Fishbowl with Bill Maher
The pilot episode of Amazon's first-of-its-kind video talk show "broadcast" exclusively online at Amazon.com ... take that Wal-Mart Network!
Live weekly shows are shown every Thursday at 11pm ET starting June 1, 2006.
Macromedia - Macromedia Flash Player : Version Penetration
"Worldwide Ubiquity of Macromedia Flash Player by Version
(NPD Online - Worldwide Survey)"
Flash versions 5, 6 and 7 is 95% up to 98%. Version 8 is at 70%.
- Thanks to Jason Mitton for the tip.
Podbridge
More than 42 million iPod™ consumers put on-demand audio in the media mainstream. Don't be left behind - target, measure and reach them with Podbridge.
Note: Podbridge offers a method for tracking viewer/listenership within Podcasts, but it invokes a one time download to the user's computer. Veers into spyware territory. Need to watch this.
Navic Networks
Navic provides iTV solutions for all segments of the television industry. Learn more about:
For example ...
NBC'S SUMMER REALITY SHOW "LAST Comic Standing" will have both an online-only element and serve as a foray into interactive television. Comedians who don't make it to the final rounds of the broadcast version will compete weekly in stand-up battles on NBC.com. Viewers will vote for the winners. And, through a partnership with Time Warner Cable, the broadcast version will feature an iTV element. Digital cable TWC customers in 10 markets will be able to respond during the show with their remote controls to trivia questions and requests for opinions about the contestants. The iTv technology is from Navic Networks; NBC says this marks the first time a broadcast network has used this type of iTv application for a prime-time show.
U.S. Search Activity
"Americans conducted 6.6 billion searches online in April, up 4 percent from March. Google sites led the market, with 2.9 billion search queries performed, followed by Yahoo Sites (1.9 billion), MSN-Microsoft (858 million), the Time-Warner Network (457 million), and Ask Jeeves/Ask Network (384 million)."
Search Engine > Share
Google > 43.1%
Yahoo > 28%
MSN > 12.9%
Ask.com > 5.9%
Welcome to aSmallWorld
aSmallWorld is an invitation-only online community which is not open to the public. It is designed for those who already have strong connections with one another.
Membership
We have imposed certain criteria in order to keep the network private and exclusive. To join, you need to be invited by a trusted member.
If you have not received an invitation, you can ask your friends to invite you. If you have no friends who are members yet, you simply need to be patient."
TiVo's Guru Guide to help viewers sift through shows
"TiVo enlisted a team of critics, editors and experts to pick as many as 10 of the best programs in their interest areas for each week and update their lists at least once a month. TiVo users who share their interests can elect to have the shows recorded and have a selection ready whenever they sit down."
Vocalpoint
Procter & Gamble (NYSE: PG) is recruiting [600,000] influential moms to be a part of an exclusive group of online women who will gain insider information about the latest and greatest new products and services. Originally offered in a few select markets, P&G is now opening this exciting opportunity to moms across the nation.
P&G press release here
BusinessWeek article here
(Thanks Sanjay for the tip.)
Urban Retail Properties And MGM To Launch Global Theme Projects
MAY 22, 2006 -- Urban Retail Properties, Chicago, will soon announce a plan to partner with MGM to develop retail theme projects to launch in the United States and in South Korea and China. According to Retail Traffic, MGM and Urban Retail Properties plan to build six mixed-use projects that will take their theme from MGM's movie television properties. The first confirmed project will launch in Buson, Korea in 2009 or 2010, featuring a 700-acre theme park based on MGM's intellectual properties, consumer products and film library. Ross Glickma, Urban's chairman and CEO, told Retail Traffic the projects will have restaurants, stores, on-site film academies and other attractions based on MGM's 4,200-film library and television properties. Thinkwell Design & Production, known for their themed-retail environments, will also be working with Urban Retail Properties and MGM. "
Note: Looks like retail purchases and research is moving online while retail "experiences" are growing into big, big multimedia extravaganzas.
For Tiny Screens, Some Big Dreams - New York Times
Contact me directly to view the article if you don't have access to the New York Times online. Net pioneer Trip Hawkins is still at it. Now his passion is mobile phone gaming.
(Note from Wikipedia: Hawkins was the Director of Strategy and Marketing at Apple Computer in 1982 when he left to found Electronic Arts (EA), a video game publisher. Electronic Arts had a successful run for many years under Hawkins' leadership. It is now the world's largest video game publisher.)
Survey: Product Instruction Sets Off Spending
"CONSUMERS ARE MORE LIKELY TO open their wallets for companies that offer useful product and service tutorials online. That's according to a survey of some 200,000 consumers to be released today by Next Generation Media, and commissioned by Powered, Inc.
One in five respondents said pointed educational offerings would get them to buy a particular product or service, while nine in ten said they would tell a friend about the deal. Citing its 'gratitude effect' theory, Next Generation calculates that helpful freebees are 29 times more likely to sell products or services than generic media advertising, and five times more effective than direct marketing."
Global Broadband Usage - 05/19/2006: "The U.S. continues to lead the world in terms of sheer numbers of Internet users and broadband households, with 175 million Web users and 43.7 million broadband households. "
The Break-Up on Google Video
Search giant Google today kicked off a promotion for the Paramount Pictures production "The Break-Up," soliciting Google Video users for videos on the subject of their own bad breakups, and posting them to a special section of the video search engine.
Arbitron: On-Demand Follows Online Trends
- 51 million Americans had a 'heavy preference' for on-demand consumption versus 27 million a year ago
- 22 percent of the population at large owns MP3 players
- 62 percent of Internet users ages 18-27 use instant messaging; 37 percent among users ages 28-39
TiVo Signs First Upfront Deal With Major Advertising Holding Company: Financial News - Yahoo! Finance: "'TiVo offers an interactive advertising solution that enables the consumer to pause television and engage in a branded advertising experience, without missing even a second of the TV show a viewer is watching. We are excited to expand our long-standing relationship with Interpublic and look forward to capitalizing on their intellectual capital, experience and relationships in the future.'"
Growth In RSS
A NEW REPORT FROM JUPITERRESEARCH finds that 63 percent of big companies plan to syndicate content via Really Simple Syndication by the end of 2006. "
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