TiVo Signs First Upfront Deal With Major Advertising Holding Company: Financial News - Yahoo! Finance: "'TiVo offers an interactive advertising solution that enables the consumer to pause television and engage in a branded advertising experience, without missing even a second of the TV show a viewer is watching. We are excited to expand our long-standing relationship with Interpublic and look forward to capitalizing on their intellectual capital, experience and relationships in the future.'"
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