No Revolution

The Games People Play: Resigned To Carry More Ads
Game sites reached 71.6 million consumers during April 2006, nearly 50 percent of the Internet universe, according to comScore's data. Among them, 25 percent are deemed heavy gamers (people who play 15 or more ours a week on two ore more game platforms). About 17 percent of gamers fall into the coveted 18- to 24-year-old demo, while 23 percent are ages 35 to 44. Games tend to be in higher income homes and are equally split along gender lines.