Third Screen to Unveil '@plan For Mobile'
"Mobile technology and media company Third Screen Media is taking the wraps off its mobile ad management tool for agencies, which works with a similar module for publishers that launched in January.
MADX Agency is designed to allow agencies to research, plan and buy mobile media from participating publishers across carriers. It also lets users upload and test creative, in addition to delivering ads and managing campaigns on WAP, SMS, MMS, mobile video and in downloadable applications, according to the company."
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