No Revolution

Survey: Product Instruction Sets Off Spending
"CONSUMERS ARE MORE LIKELY TO open their wallets for companies that offer useful product and service tutorials online. That's according to a survey of some 200,000 consumers to be released today by Next Generation Media, and commissioned by Powered, Inc.

One in five respondents said pointed educational offerings would get them to buy a particular product or service, while nine in ten said they would tell a friend about the deal. Citing its 'gratitude effect' theory, Next Generation calculates that helpful freebees are 29 times more likely to sell products or services than generic media advertising, and five times more effective than direct marketing."