SEO Consultant - Shimon Sandler » Blog Archive » Leveraging User-Generated Content: "According to Forrester Research, User-generated content (UGC) is being created by approximately one-quarter of online consumers. In my opinion, UGC can be used as an SEO tactic, and can take the form of product reviews, discussion boards, comments on blogs, etc.
Besides being a way for big brands to engage with their consumers, UGC can also add relevant content to a webpage, thereby optimizing the content for Search."
SEO Consultant - Shimon Sandler » Blog Archive » Leveraging User-Generated Content
Media Life Magazine
Online Retail Will Hit The Wall: "A new forecast from JupiterResearch predicts a slowing in the growth of online retail sales and an eventual plateauing at between 10 to 15 percent of total sales.
“Even though sales online may plateau at 10 to 15 percent, the influence is so much greater than that,” says Patti Freeman Evans, a senior analyst of the retail industry at JupiterResearch.
“We expect continued eyeballs and growth in the amount of research people are doing, and that is a very fertile pool for advertisers."
World Screen - Home
Harris Report: YouTube Users Watch Less TV
LINK: "According to Harris Interactive, about 32 percent of frequent YouTube users are watching less TV as a result of the time they spend online.
Of the frequent YouTube users, 66 percent claim they are sacrificing other activities when on YouTube, including other websites (36 percent), time spent watching TV (32 percent), email and other online social networking (20 percent), work/homework (19 percent), playing video games (15 percent), watching DVDs (12 percent) and even spending time with friends and family in person (12 percent).
The report notes that 42 percent of online U.S. adults have watched a video on the Google-owned site. And 14 percent of those respondents said they visited the site frequently."
"We know from some of our other data on teens that YouTube is just as popular with them as it is with young adults," says Aongus Burke, the senior research manager at Harris Interactive's Media & Entertainment Practice."
At AlwaysOn, talking 'bout the IM generation | CNET News.com
At AlwaysOn, talking 'bout the IM generation | CNET News.com: "The Internet is 'the way they're going to express themselves, the way they're going to communicate, the way they're going to buy things, the way they're going to share things with their friends, and so on,' Verba said. 'I think it's really a generational shift. It's hard for us to think that way.'"
Forward Thinkers Push Reverse Product Placement: "Homer Simpson's drink of choice, Duff Beer, doesn't exist in the real world. Imagine if it did. That's the idea behind reverse product placement. While traditional product placement refers to integrating a real brand into a fictional environment, an idea that's gaining traction is to create a fictional brand in a fictional environment and then release it into the real world."
Boing Boing: Sweden to be first country with official embassy in Second Life
Boing Boing: Sweden to be first country with official embassy in Second Life
When saying "Uncle!" is never enough. The SL blitz just keeps chugging right along.
Small screens, new programs - International Herald Tribune
Small screens, new programs - International Herald Tribune: "Advertising — which most agree will have to be the prime source of revenue for Internet TV — faces hurdles. These include the lack of an industry standard for pricing Internet video ads as well as the questions of where, when and how to show ads."
A great, fast read on the immediate challenges facing online video and its many start ups. Notably, Joost is mentioned.
Tolkien's Middle-earth expands in online game - Yahoo! News
Tolkien's Middle-earth expands in online game - Yahoo! News: "Game publishers Turbine Inc. and Midway Games Inc. (NYSE:MWY - news) will on Thursday unveil details of the highly-anticipated massively multiplayer online game, 'The Lord of the Rings Online: Shadows of Angmar' with a launch date of April 24.
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Mitchum Man
Mitchum Man
The deodorant brand is trying to one up the body shaver brand by replacing the dude in a bathrobe (see ShaveEverywhere.com) with a pretty lady who takes it (not all) off for you.
AP Wire | 01/24/2007 | Text message novel published in Finland
AP Wire | 01/24/2007 | Text message novel published in Finland: "'The Last Messages' tells the story of a fictitious information-technology executive in Finland who resigns from his job and travels throughout Europe and India, keeping in touch with his friends and relatives only through text messages.
His messages, and the replies - roughly 1,000 altogether - are listed in chronological order in the 332-page novel written by Finnish author Hannu Luntiala. The texts are rife with grammatical errors and abbreviations commonly used in regular SMS traffic."
Wired News: CIA Gets in Your Face(book)
Wired News: CIA Gets in Your Face(book): "Since December 2006, the Central Intelligence Agency has been using Facebook.com, the popular social networking site, to recruit potential employees into its National Clandestine Service. It marks the first time the CIA has ventured into social networking to hire new personnel.
The CIA's Facebook page (login required) provides an overview of what the NCS is looking for in a recruit, along with a 30-second promotional YouTube video aimed at potential college-aged applicants. U.S. citizens with a GPA above 3.0 can apply."
Consumers Not Keen on Ad-Supported Video on Web, Mobile: "Consumer interest in long- and short-form programming leans more toward free and all-you-can-eat subscription models than ad-supported or a la carte. That's according to 'Programming for the Three Screens,' a report published this week by JupiterResearch.
Thirty-seven percent of consumers with high-speed Internet access have an interest in watching either long or short form TV programming online, the report states. Roughly half the group looks for full-length TV programs rather than clips, additional footage and live broadcasts. "
Why tech leaders think Second Life could be a gold mine. - Jan. 22, 2007
Why tech leaders think Second Life could be a gold mine. - Jan. 22, 2007: "By early January more than 3,000 IBM employees had acquired their own avatars, and about 300 were routinely conducting company business inside Second Life. 'The 3-D Internet may at first appear to be eye candy,' Palmisano writes in an e-mail interview, 'but don't get hung up on how frivolous some of its initial uses may seem.' He calls 3-D realms such as Second Life the 'next phase of the Internet's evolution' and says they may have 'the same level of impact' as the first Web explosion."
Madison Avenue Calling - New York Times
Madison Avenue Calling - New York Times: "Cellular phone carriers like Verizon, Sprint and Cingular, now the new AT&T, are beginning to test and roll out advertising on mobile phone screens, and by next year, cellphone advertising is likely to be more common.
In exchange, the companies say, their subscribers will enjoy improved mobile Internet services and content provided free or at reduced prices. Other companies like Virgin Mobile USA and Amp’d Mobile are taking the idea a step further, rewarding customers for viewing ads by lowering their cellphone bills."
Advertising Age
Advertising Age - ONLINE VIDEO AD EFFECTIVENESS VARIES WIDELY: "The top-performing ads can lead to a 37.8% lift in ad awareness while the bottom-performing ads barely registered any increase. And creating that online-ad awareness is the first step to moving the needle on other kinds of metrics, including message association, brand favorability and purchase intent."
Digital music sales doubled in 2006 - Yahoo! News
Digital music sales doubled in 2006 - Yahoo! News: "Global digital music sales almost doubled in 2006 to around $2 billion, or around 10 percent of all sales, but failed to compensate for an overall decline in sales of CDs, the global music industry trade body said Wednesday."
MediaPost Publications - This Joost In: Venice Project Drops Cover, Changes Name - 01/16/2007
MediaPost Publications - This Joost In: Venice Project Drops Cover, Changes Name - 01/16/2007: "THE VENICE PROJECT, THE CODENAME for a new venture by the founders of Skype and Kazaa that has been promising to transform the way people watch TV over the Internet, has changed its name to Joost, and is going public on its plans and intentions. 'Joost is a new way to watch TV, free of the schedules and restrictions that come with traditional television,' the start-up's founders write on a new Web site launched this morning. 'Combining the best of TV with the best of the internet, Joost gives you more control and freedom than ever before - control over what you watch, and freedom to watch it whenever you like. We're providing a platform for the best television content on the planet - a platform that will bring you the biggest and best shows from the TV studios, as well as the specialist programs created by professionals and enthusiasts. It's all overlaid with a raft of nifty features that help you find the shows you love, watch and chat with friends, and even create your own TV channels.'
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MediaPost Publications - When It Rains It Pours: Nielsen To Issue Six Streams Of Commercial Ratings Data - 01/15/2007
MediaPost Publications - When It Rains It Pours: Nielsen To Issue Six Streams Of Commercial Ratings Data - 01/15/2007: "MADISON AVENUE HAS LONG DESIRED TV commercial ratings data. It's now about to have its wish fulfilled - six-fold. Nielsen tomorrow is expected to announce a new plan that will provide six separate streams of data to advertisers, agencies, TV outlets. According to the plan, the new, multiple streams of average commercial minutes ratings data will be released beginning in May and Nielsen's clients will have until the end of August to evaluate them before a decision is made on how and whether they should become the official ratings currency for the new TV season beginning in September 2007."
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