Harris Report: YouTube Users Watch Less TV
LINK: "According to Harris Interactive, about 32 percent of frequent YouTube users are watching less TV as a result of the time they spend online.
Of the frequent YouTube users, 66 percent claim they are sacrificing other activities when on YouTube, including other websites (36 percent), time spent watching TV (32 percent), email and other online social networking (20 percent), work/homework (19 percent), playing video games (15 percent), watching DVDs (12 percent) and even spending time with friends and family in person (12 percent).
The report notes that 42 percent of online U.S. adults have watched a video on the Google-owned site. And 14 percent of those respondents said they visited the site frequently."
"We know from some of our other data on teens that YouTube is just as popular with them as it is with young adults," says Aongus Burke, the senior research manager at Harris Interactive's Media & Entertainment Practice."
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