CBS: Serious Web Users Bond With Prime-Time Shows: "According to CBS, a rapidly growing “fully connected” segment of the TV universe--which they define as users that both access the Internet via a broadband connection and have also purchased a digital television--is the group most likely to watch the top broadcast shows. This group, which CBS claims has grown from 22 percent of the population to 30 percent this year, is also more likely to be heavily engaged in their favorite shows, visiting network Web sites and even streaming shows on the Web."

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