MediaPost Publications - When It Rains It Pours: Nielsen To Issue Six Streams Of Commercial Ratings Data - 01/15/2007

MediaPost Publications - When It Rains It Pours: Nielsen To Issue Six Streams Of Commercial Ratings Data - 01/15/2007: "MADISON AVENUE HAS LONG DESIRED TV commercial ratings data. It's now about to have its wish fulfilled - six-fold. Nielsen tomorrow is expected to announce a new plan that will provide six separate streams of data to advertisers, agencies, TV outlets. According to the plan, the new, multiple streams of average commercial minutes ratings data will be released beginning in May and Nielsen's clients will have until the end of August to evaluate them before a decision is made on how and whether they should become the official ratings currency for the new TV season beginning in September 2007."