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The Future of Mass Media is Out of Home

Mervyns to install POS music, messaging system
AUGUST 26, 2005 -- San Francisco bay Area department store chain Mervyns will implement a custom, point of sale music and messaging system throughout its stores in 13 states. In partnership with Trusonic, a provider of Internet-based audio solutions, Mervyns will use audio to enhance the in-store experience, complementing their goal of providing a shopping environment that balances style, quality, value and service. In addition, the system will give Mervyns track-able delivery of promotional messages that support in-store sales. Trusonic's Web-based platform was chosen by Mervyns to replace a satellite service; the new digital player (MBOX) is "no touch" at the store level, and offers digital audio programming without volume fluctuations or interruptions in the music flow by promotional inserts. "We wanted in-store music that appealed to our customers and enhanced their shopping experience by making it fun, entertaining and comfortable," said Terry McDonald, senior vice president of marketing for Mervyns, in a statement.

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