No Revolution

Kroger to launch in-store broadcasting network
AUGUST 17, 2005 -- Supermarket chain The Kroger Co., Cincinnati, today announced it has entered into a multi-year agreement with InStore Broadcasting Network to provide a television network for customers in more than 2,500 Kroger-owned stores across the country. The satellite-delivered network uses plasma and LCD screens located in key locations throughout the store to deliver information about new products, services, cooking tips and special promotions. Kroger community service and relevant entertainment segments are also highlighted. Installation of the network will take place over the next 18 months. It is projected that more than 68 million shoppers will be exposed to in-store media every week.
- Link to DDI article
- Link to AdAge.com article