Women Are Underserved in Mobile Entertainment
Click here for the complete article c/o Wireless Review magazine
"...most recent data showing a negligible 47/53% split between women and men. This data, as well as other consumption trends we have observed, indicate that women represent a significant opportunity for growth in mobile entertainment, as they have been wholly underserved."
"...data shows that women are downloading 46% of all mobile content, and they are downloading about half of the ringtones being consumed in the U.S."
"...only 10% of titles offered are of the universally popular and easy-to-play arcade puzzle and card games genres, which are also the most common genres downloaded by women."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment