The auto industry has come a long, long way from "Roger & Me." Ford has launched a self-produced documentary series exclusively online that promises to tell the company's story and current predicament without corporate varnish and gloss. If Episode One is any indication, it's going to be quite a series.
In addition, the site is purposefully blogger friendly with "blog it" icons to embed the video, "permalink," RSS and video feeds, user registration and "Point vs. Counterpoint" discussion features.
Bold Moves indeed. Ford is stepping out here. Management is showing leadership and ... guts ... by putting this stuff out there like this. And they may reap rewards. (Now let's see if they can also sell some cars.)
- More at Adrants
- Ford Bold Moves Homepage
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