MediaPost Publications - BlueLithium Adds Video To Network - 06/13/2006: "ONLINE AD NETWORK BLUELITHIUM TODAY will launch behaviorally targeted video ads on its stable of 1,200 sites around the Web. The new service, 'AdRoll,' aims to bring more affordable streaming video ads to lower-budget advertisers.
'One problem advertisers are having is the ability to get a lot of high-quality streaming video at a good price,' said Dakota Sullivan, BlueLithium's chief marketing officer. 'We're solving that problem for advertisers by aggregating and negotiating all the content up front and making it available as one big buy.'"
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