No Revolution

Is the Cell Phone the Missing Link Between In-Store and Web Promotions? - Yahoo! News: "NeoMedia is pushing its offering dubbed iPOS (Interactive Point of Sale), which company COO Martin Copus describes as delivering 'the ability for any piece of POS/POP to link directly to the mobile Internet, with all the multimedia possibilities the Web offers.'

The way it works is that a small piece of decoding programming—about 85K worth—is embedded into the handset.

When a customer approaches select marketing or promotional material, the customer can use the phone's camera to capture an image of a two-dimensional smartcode, which launches the phone's browser and takes it to a specific page."

REFERENCES
http://www.paperclick.com/
http://www.neom.com/