iMedia Connection: The Value in Mobile Marketing
When executing integrated campaigns, allow mobile to play a prominent role in the campaign. This will allow interactive channels the opportunity to perform at their best, and it reduces the overuse of more disruptive media channels. For example, McDonald's recently executed a mobile campaign to promote the Big Mac. As a part of the campaign, the company integrated a mobile call-to-action alongside a website address on Big Mac packaging to allow customers to register and participate in the promotion. To McDonald's surprise, 40 percent of the customers that participated in the campaign opted-in via their mobile phones. Needless to say, the program was deemed a tremendous success.
iMedia Connection: The Value in Mobile Marketing
TheNewsRoom
The Web 2.0 phenomenon continues to solve many of the mundane problems associated with publishing Web sites for corporate brands that have little if anything of substance to say. Now there's the News Room, which lets publishers agregate, stream and publish lots and lots of news "items" from a long list of content creators. I will post a News Room "news item" for you to see here (directly below this post; you can't miss it for its vertical ad banner).
motionbox: Videos
Motionbox is the Web 2.0 video editing and posting site that promises to be "the easiest way to store, share and make themost of your personal videos." Different from YouTube, Motionbox is more like the video version of Flickr in that it's free, it features all consumer generated videos and it offers baked-in tools for editing video (like iMovie on the Web).
Wired: AP Technology and Business News from the Outside World on Wired.com
Wired: RFID Tags the size of powder: "Tiny computer chips used for tracking food, tickets and other items are getting even smaller. Hitachi Ltd., a Japanese electronics maker, recently showed off radio frequency identification, or RFID, chips that are just 0.002 inches by 0.002 inches and look like bits of powder. They're thin enough to be embedded in a piece of paper, company spokesman Masayuki Takeuchi said Thursday."
WIRED Blogs: Game | Life
IPTV for XBox360 Coming to Europe
WIRED Blogs: Game | Life: "Microsoft will debut it's OMG_I-Want-It IPTV service for the 360 at The Connected Home expo in London March 5-7. IPTV can act as a digital recorder, a la TiVo, allowing gamers to record their favorite shows whilst they're playing a game. Players could also chat over Xbox Live while watching TV, which would be an easy way for long-distance friends to hang out without running up huge phone bills. Just grab your headset, turn on Gray's Anatomy or 24 or Project Runway and it's almost like you're sharing some couch."
Mozes
Mozes
The endless march of Web 2.0 services continues with Mozes, a social networking thing that relies on text messaging to organize "mobs" of like-minded individuals and spread information around between them. Low hanging fruit for launch phase is music. So if, for example, you text the keyword "Mudvayne" to 66937 (m-o-z-e-s), you almost instantly receive a text message inviting you to join the Mudvayne (a heavy metal band, btw) "mob."
All manner of info that's shared by all members of the Mudvayne mob come to and from you via your mobile phone. It syncs your postings to your MySpace page, your Facebook page, etc.
Virtual Worlds 2007 - Virtual Worlds Conference - produced by Virtual Worlds Management
Virtual Worlds 2007 - Virtual Worlds Conference
Hey look kids, even Second Life gets a trade show now! In all honesty, it looks good because it's got an impressive line-up of speakers. March 28 + 29, 2007 in NYC.
The Next Big Ad Medium: Podcasts
The Next Big Ad Medium: Podcasts: "Remember podcasting? While marketers have been busy uploading commercials to YouTube, the once-buzzed-about medium has spent the past two years building its audience and enhancing advertising capability. Now, podcasts are finally poised to grab a larger slice of the multibillion-dollar online advertising pie.
Research firm eMarketer expects that advertisers will spend more than $400 million on podcasting by 2011, up from $80 million last year, according to a report scheduled for release later this week. Fueling the anticipated growth is the expected entrance of Google (GOOG) into the podcasting arena, as well as new podcasting services focused on answering advertisers' most pressing questions: How many people are tuning in to the hundreds of thousands of online podcasts, and who are they?"
motionbox: Videos
motionbox: Videos
Motionbox is the Web 2.0 video editing and posting site that promises to be "the easiest way to store, share and make themost of your personal videos." Different from YouTube, Motionbox is more like the video version of Flickr in that it's free, it features all consumer generated videos and it offers baked-in tools for editing video (like iMovie on the Web).
ViralVideos.com - The Web's Most Shared Viral Videos
ViralVideos.com - The Web's Most Shared Viral Videos
Incredibly, the site that aggregates, lists and ranks almost all of the Web's viral videos has no RSS feed.
Shout Wipes Rescue Mission
Here's a twist on what it's like to spill a condiment on your clothes and have to do something heroic to clean it off. Watch this and you'll never dip your napkin in your water glass ever again. Ha ha!
read more | digg story
MMA Global -
Advertising is creeping onto cellphones around the globe - International Herald Tribune: "Already, ads are creeping onto cellphones around the globe. At this rate, experts say, it won't be long before the world's 2.2 billion mobile phone users think it natural to tune into a 15-second spot before watching a video, sending a message or listening to a downloaded song in between phone conversations."
Link: MMA Global
Study
Nearly two-thirds of US households (62%) have more than one cell phone in the house, ICR Study: "Household characteristics that correlate to having multiple cell phones include:
-- PC access the internet: Those households that use PCs for internet access are more likely to have multiple cell phones
-- Digital Camera Ownership: those households owning a digital camera are more likely to have multiple cell phones and/or one of the cell phones may, itself, be a digital camera
-- Marital status: those households including married couples were more likely to have multiple cell phones
-- Household size: those households with more people are more likely to own multiple cell phones
-- Number of children in the household: the greater the number of children, the more likely the household was to own multiple cell phones. This relationship is particularly pronounced among households with children aged 12-17 and is probably due to those children being provided with cellular phones themselves."
eMarketer.com - Looking Around the Whole Online World
eMarketer.com - Looking Around the Whole Online World: "By 2008, two-thirds of the population ages 3 and older will be Internet users in the US, and this will rise to over 70% of the population by 2011.
'But while the US Internet population continues to grow,' says Mr. Macklin, 'the rest of the world is growing even faster.'"
Market Wire News
The MySpace Generation Expands Its Range to Mobile; With Italian Teens Leading the Charge
Market Wire News: "Teens are expanding their social networks to the mobile realm, according to the latest monthly statistics from M:Metrics, the mobile market authority. The measurement firm found that with 70 percent of 13- to 17-year-olds engaging in social networking or otherwise creating content, Italian teens best their peers in Western Europe and the United States."
'Content' is king again — this time, on the cellphone - International Herald Tribune: "User-generated content, typified by the video- sharing Internet site YouTube, is now invading the mobile phone. Vodafone, for instance, struck deals last week to bring YouTube, the social-networking site MySpace and the online auction site eBay to the cellphones of its subscribers."
eMarketer.com - Innovation Overload
eMarketer.com - Innovation Overload: "The AAF surveyed ad execs worldwide, and more than half said that they expected significant changes to the media landscape to happen even faster than they did last year.
YouTube, mash-ups and Second Life were among the innovations that ad execs said took them by surprise in 2006."
OfficeMax Unleashes Guerrilla Marketing Campaign
http://www.cleaninghunk.com/
Looks like a smart strategy can go awry. Women need to take a break during their busy days. And they spend lots of time online. So, you make video content on a site plus some viral videos starring hunky dudes doing the housework. Sort of like payback with soft-core tendencies.
Meanwhile, the videos make their way to YouTube -
And, jeez, they get a quarter million views. But from the OTHER core audience who wants to watch "hunky" muscle-bound he-men male models wiggle their hot bodies while wearing skimpy costumes like the Village People's maid service from hell!
Pheedo Adds RSS Updates to Multimedia Ads
RSS advertising firm Pheedo is now providing the ability to push not only text updates to regular online ads using RSS, but also video and audio elements. Pheedo's FeedPowered Ad platform will also allow viewers of the advertisements to click to e-mail it to someone, bookmark it for later use, comment on it or tag it using services like Digg, Del.i
read more | digg story
OfficeMax Unleashes Guerrilla Marketing Campaign
OfficeMax Unleashes Guerrilla Marketing Campaign
The OfficeMax campaign will implement a combination of global positioning satellite technology and a mobile projection system to create a giant, animated, multicolored rubber-band ball, which is the new OfficeMax logo. The ball will be seen, at various points, spinning in place, bouncing off sidewalks and flying several stories high as it goes down Michigan Avenue. The image will be projected from a system in a vehicle traveling down the avenue.
This story also appears in Adweek and the Chicago Sun-Times.
Ogilvy, Technorati Combo Helps Clients Track Blogs @ Media Buyer Planner
Part of the partnership will include the use of Technorati's "Conversational Marketing System," which helps clients build sites and online communities around relevant issues, and by incorporating blog content and links to blogs, MediaPost reports (via MarketingVox). Technorati will also incorporate videos, photos, and other forms of social media.
read more | digg story
Pontiac Wants to Create Car Culture in Second Life
Hoping that the love people have for their cars in real life can follow them into Second Life, GM has bought an island in the online world and hopes to build a community of car aficionados around it.
read more | digg story
Digital Network Reaches Skiers at Lift Lines @ Media Buyer Planner
A company called Sitour USA, headquartered in Kingston, NY, offers ads on digital signage at lift areas and other outside locations, writes Media Life. The ads include text messages, logos and animated ads, all displayed on four-color LED screens which have light sensors that make them visible in bright light as well as dark conditions.
read more | digg story
PC World - Kodak's Restructuring Plans
Also today, Kodak announced it would partner with Mozilla to improve Kodak's online photo gallery by allowing users to access it from Mozilla's Firefox Web browser. The companies hope to generate more income from the 83 million U.S. users who are predicted to upload, share, and print their photographs by 2010.
read more | digg story
PC World - Kodak's Restructuring Plans
Also today, Kodak announced it would partner with Mozilla to improve Kodak's online photo gallery by allowing users to access it from Mozilla's Firefox Web browser. The companies hope to generate more income from the 83 million U.S. users who are predicted to upload, share, and print their photographs by 2010.
read more | digg story
Pontiac and Yahoo! Leverage Social Media to Create New Form of Dialogue
SUNNYVALE, Calif.--(BUSINESS WIRE)--The Pontiac division of General Motors Corp. (NYSE:GM - News) and Yahoo! Inc. (NASDAQ:YHOO - News) today launched a new online destination for Pontiac owners and enthusiasts, Pontiac Underground (www.pontiacunderground.com). The Web site combines some of the best social media content from Yahoo! including Flickr
read more | digg story
General Motors takes Pontiac brand into the world of Second Life
Pontiac will debut a virtual place called Motorati Island where consumers can "create a vibrant car culture within the community".Ultimately the goal of this is to have Pontiac's new virtual island feature a dealership that sells customizable versions of the new Pontiac Solstice GXP 2-seater.
read more | digg story
Philadelphia Inquirer | 02/06/2007 | Post it on Facebook, see it on Comcast
Philadelphia Inquirer | 02/06/2007 | Post it on Facebook, see it on Comcast: "Seeking a piece of the 'look at me' generation, Comcast Corp. today unveiled a partnership with Facebook that will let the social networking site's users create and share videos that could become part of a new TV series."
Fast Releases White Label Adsense/Adwords
Fast Releases White Label Adsense/Adwords: "Norwegian enterprise search provider, Fast, released its AdMomentum product today. The new product is private-label contextual advertising platform similar to Google’s Adsense and Adwords platforms paid for by a software licensing fee instead of a revenue split."
YouTube - Broadcast Yourself.
YouTube - Broadcast Yourself.
Dump Cupid is a viral video Valentine's card promotion from Herbal Essences that's been launched with a fully branded YouTube channel plus a microsite at dumpcupid.com, which shows that you'd better launch big online these days or don't launch at all.
Wireless: Cellphone movies introduced on very small screen - International Herald Tribune
Wireless: Cellphone movies introduced on very small screen - International Herald Tribune: "In a move designed to shine a spotlight on the fledgling business of mobile multimedia content, the GSM Association will next week distribute a free a collection of short films made for cellphones by directors commissioned by Robert Redford's Sundance Institute.
The short films, including one created by the husband-and-wife team that directed 'Little Miss Sunshine,' will be viewable on most video-capable phones."
MediaPost Publications - Toyota Harnesses Mobile Video For FJ Cruiser - 02/05/2007
MediaPost Publications - Toyota Harnesses Mobile Video For FJ Cruiser - 02/05/2007: "The campaign blends text, banner, mobile TV and video advertising, while making use of Hyperfactory's recently launched Mobile Media Network--an integrated 3G branded mobile platform.
Users will be driven to branded video--documenting the FJ Cruiser racing team competing in the Baja 1000--with banner ad takeovers of the Sprint Wireless Web Sports home page and ESPN Mobile immediately following Super Bowl Sunday, as well as an exclusive two-month takeover of Go2's sports mobile channel, Go2WinterSports."
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Hyperfactory - Mobile Space Marketing
The Hyperfactory was founded in New Zealand in 2000 and now has offices in China (Hong Kong and Shanghai), New York and Auckland, with a development team based in Hyderabad, India and a network of operations spanning the Asia Pacific, Americas and Europe.
Bloggers - Fifth Estate of journalism - MarketWatch
Bloggers - Fifth Estate of journalism - MarketWatch: "Ad agencies and media buyers are trying to gauge what to do about bloggers and other online media. Since bloggers are looking for Web links to include in their reports, marketers are weighing whether to spend all their money in traditional media or to take some to build a fuller Web site for the brand."
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