Graham Cousens writes ...

Interesting article entitled "Marketers Start to Use Social Networks for CRM
Instead of Ads" in Adage at the following URL:

In addition to the article, I'd like to share a current State Farm campaign
that's happening on MySpace that is pretty cool.

In addition to a nifty microsite at, they have a
community site at

Right now there is a 6 hour webcast concert featuring Linkin Park, My
Chemical Romance, Taking Back Sunday, Him and Placebo. In 3 weeks, they've
built up 65,000 friends.

MySpace is regarding this as best practice in leveraging their site.

1 comment:

  1. Anonymous11:45 AM