50 Million Adults Play Casual Video Games to Bond with Children, Grandchildren - MarketingVOX
Some 79 percent of those "family gamers" were female and 95 percent were age 30 or older - figures that closely reflect the overall casual gamer audience, according to PopCap.
As many as 44 percent of survey respondents identified themselves as mothers of children who play casual games, and 36 percent said they were grandmothers. Among males, 16 percent and 6 percent of respondents identified themselves as fathers and grandfathers, respectively.
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