Super Surfing Moms Rely Heavily on Search for Purchases - MarketingVOX
Moms rely heavily on search engines for both online and offline purchases, and when coordinating travel and planning a host of other activities, according to a study unveiled by DoubleClick Performics last week, reports MarketingCharts.
The "Searcher Moms - A Search Behavior and Usage Study" was conducted in cooperation with Microsoft and ROI Research.
"Of the nearly 1,000 moms surveyed, 89 percent use the internet at least twice per day, and 90 percent have been using it for more than seven years," said Stuart Larkins, VP of search for DoubleClick Performics. "A whopping 86 percent of respondents said search engines are the most efficient way to find information."
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