AdAge Reports Podcasters Go Commercial
http://www.adage.com/news.cms?newsId=45932
- Podcasting is fast hitting the mainstream, attracting the attention of media, advertisers and entrepreneurs looking to cash in on a new medium.
- There are 22 million iPod owners and 29% of them have downloaded podcasts, according to Pew Internet and American Life. But those numbers were calculated before Apple opened up the floodgates.
- Michael Butler of The Rock and Roll Geek Show used to talk about his love of Heineken beer. Then Adam Curry interceded on his behalf and talked to Heineken about a possible sponsorship, and the company decided it could start its own podcast, but it never took off. Heineken not only lost at least one loyal drinker, it ticked off many in the podcast world.
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