SBC + Toyota Prius Plant Virtual Trees Online
The phone giant wants you to give up your paper bill. So it's planting a virtual tree for each customer who goes paperless. Plus they're giving $1 to the National Arbor Day Foundation. And they're giving you a chance to win a Toyota Prius. And you can "visit" your virtual tree (just like a digi-pet, but it's a ... tree.)

It wraps oh-so-nicely in the eco-friendly thematic that ties oh-so-well to the consumer response SBC wants to elicit. Nice program.

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