Uh Oh ... Looks Like It's BAD for TV
http://www.adage.com/news.cms?newsId=45987
DIGITAL GAMERS REDUCE TV VIEWING FURTHER
Watch Four Hours Less Per Week Than in 2004
- There are 76.2 million game-playing households in the U.S. in 2005 -- up 11.4% from 67.5 million in 2004.
- the number of hard-core game-playing households increased by 900,000 from 18.9 million to 19.8 million over the same year's time
- Among video-game players overall, 61% are male, as are 57% of PC gamers. Among hard-core gamers, 65% of video gamers and 68% of PC gamers are male.
- Over one-third (34%) of hard-core PC gamers are 35 and older. The mean age of this core group is 31.
- Core video-gamers are younger. Forty percent are 19 and under. But 29% are 35 and older. The mean age is 27.
- Hard-core video gamers watched 18 hours of TV per week in 2005, down from 22 hours per week last year. However, hard-core players watch more TV than general gamers, the study said. General gamers watched 16 hours of TV per week in 2005 -- a drop of two hours since 2004.
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