How "normal" is YouTube™-brand consumer video sharing? How "mass" is the online video audience? What MORE justification for taking the Internet seriously as a bona-fide MASS MEDIA channel in the US do we need?!?!
Casio's Exilim Digital Cameras with the new YouTube™ Capture Mode makes it easy to upload and share your videos publicly or privately.Casio Exilim: Casio Advantage
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Crisis or temporary lull? The writer fails to acknowledge the growth of professional social sites like LinkedIn. Also missing is the growth of social media embedded into nearly ALL online "experiences." Obviously, I tilt toward seeing social media as a permanent fixture of the convergence, not a passing fad a la Second Life.
The total audience of U.S. social networks seems to be stuck at a low-to-mid-single digit growth rate, while the engagment metrics are falling for just about everyone. Time spent on Bebo.com has been sliced in half over the last four months, while Friendster’s time spent has plummeted nearly 75% in the same time period.It’s Official: U.S. Social Networking Sites See Slow Down « Creative Capital
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The article cites a recent study that says 18% of all US restaurant orders will originate online in 2008. That's almost one in five, friends.
According to the article, ordering online is becoming increasingly popular for ordering lunch at work, where orders can be large and complicated.More Consumers are Ordering Meals on Web - eMarketer
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We need to remind ourselves that we're all in the content business now. If we produce the content that consumers want, they will reward us with their purchases. I understand that this all sounds so abstract; but I wouldn't want to be living that "abstraction" in the music industry right now.
Both the movie and music industries should be jealous of gaming's 2007 growth. The motion picture industry saw modest growth in 2007, reporting a total box office take of $9.66 billion, a modest increase over 2006's $9.49 billion. Things aren't going as smoothly for the music industry. The RIAA has not yet released its 2007 report, but we did learn from the IFPI today that global music sales fell about 10 percent for the year.Growth of gaming in 2007 far outpaces movies, music
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THE FUTURE OF TV ADVERTISING will probably be a lot like current state of the online advertising: aggregated advertising networks, behavioral targeting, and automated buying systems enabling small, "long-tail" advertisers to compete alongside the TV industry's biggest marketers and agencies. At least that's what a panel of TV industry executives blazing that path said Thursday during one of the final sessions of the Future TV conference in New York.
Finally, we can point to the Web and say it's a mass medium. It's a reach medium. It's a frequency medium. It is a heavy medium.
The world’s largest social networking site, MySpace has grown far past being merely “a place for friends,” as its slogan states. With an estimated 110 million monthly active users, MySpace is undeniably a powerful tool for advertisers who seek reach and efficiency.From MySpace to YourSpace - New York Times
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Some 26.4 million people -- nearly one in 10 Americans -- this season visited the office-products company's holiday site that allows users to paste images of their faces onto dancing elves. That's up more than tenfold from last year, its first year in existence.
In November, more than 75% of U.S. Web users watched a video online--including both streaming video and progressive downloads--averaging 3.25 hours of video per person during the month, comScore reports.
Much has been written about the eagerness of large brands to advertise online. Yet even as they increase their digital budgets, the Unilevers and Fords of the world are struggling to get their messages across.
That's because the branding effectiveness of online advertising has declined over the past two years by nearly every measure, according to data provided to ClickZ by Dynamic Logic. Explanations for the decline include the rise of ad clutter, the desensitization of Internet users to display ads and other causes.
Microsoft Corp. is bringing digital advertising to the grocery cart. The software maker spent four years working with Plano, Texas-based MediaCart Holdings Inc. on a grocery cart-mounted console that helps shoppers find products in the store, then scan and pay for their items without waiting in the checkout line.
Howard Luck Gossage famously wrote that nobody likes advertising. People like what interests them, and sometimes it's an ad. Could I possibly want to endure audio ads in exchange for free phone service? I'm queasy about this one.
Marketers are about to invade one of life's last advertising-free zones, the private phone call. At the end of last year, privately held Internet phone company Jangl started testing "in-call" advertisingAds coming to your cell phone - Jan. 15, 2008
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Desperate to connect with the best players, college coaches have adopted text messaging with zeal, and some athletes have had enough. Beginning in August 2007, the N.C.A.A. banned Division I colleges from using text messaging to recruit athletes, citing complaints from students that the practice was driving up cellphone bills and intruding on personal time.On Texting, a Question of Access or Invasion - New York Times
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The Web has become normal. It's not a niche medium. In fact, I prefer to call it a mass medium. Everybody uses it. We should accept and exploit it for every ounce of advantage we can muster.
In cubicles across the country, lunchtime has become the new prime time, as workers click aside their spreadsheets to watch videos on YouTube, news highlights on CNN.com or other Web offerings.The trend — part of a broader phenomenon known as video snacking — is turning into a growth business for news and media companies, which are feeding the lunch crowd more fresh content.Noontime Web Video Revitalizes Lunch at Desk - New York Times
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Netflix is gearing up for the increased competition by expanding a year-old feature that streams movies over the Internet instead of making customers wait for their online rental requests to be delivered through the mail.
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Nearly half of internet users have visited video-sharing sites, such as YouTube, and typical daily traffic to such sites nearly doubled from the end of 2006 to the end of 2007, according to the Pew Internet and American Life Project, MarketingCharts reports.
Notably, 70 percent of the highly coveted 18-29 year old demographic visit video sharing sites.
"I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!)"
I suggest you bookmark it and keep going back for links to articles on every important trend that affects advertising agencies and advertisers.
LOOKING TO keep pace with other Web sites offering original series, Crackle, the broad video entertainment content site of Sony Pictures Entertainment, says it will start a Web-only series, featuring Penn Jillette. The show, "Penn Says"--which will air at least four times a week--will be an unscripted political comedy series. Each episode will be one to three minutes in length, and created by Jillette, the talking half of the magic-comedy team Penn & Teller.
