Kodak Uploads Customizable TV Spot
"Create Your Own"It's a Kodak spot—but the Kodak moments are all yours. Ogilvy & Mather has created a unique experience at Kodak.com which allows visitors to import up to five of their own photos into an online gallery. The photos can then be used to edit a personalized version of the newest 60-second TV spot, complete with the viewer's very own pics. Each fledgling commercial director's masterpiece can then be shared with friends and family via an emailed link that remains active for 30 days.
Kodak
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