UPN.com Bows Clickable "Top Model" Video
UPN.com is hosting an interactive version of the Tyra Banks-hosted show's weekly beauty challenge, where fans can scroll across video and then click on products, models, and other items they wish to learn more about.

[ Interactive video production featuring "v-click" by Avant Interactive.]

The site (www.upn.com/shows/top_model6) is sponsored by various Procter & Gamble brands, including CoverGirl makeup, Pantene hair care, and Secret deodorant and antiperspirant.

Just last month, Avant entered into a similar partnership with NBC to promote its daytime soap "Passions." Fans were encouraged to click on different items within short video offerings to receive more detailed information about the show's characters, special promotions, and product information, as well as clues about the show's mystery plot line.

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