USATODAY.com - Online is the new box top
Taking an old-school marketing tactic and putting on an interactive twist, Hollywood is turning to games, sweepstakes and contests to create excitement for movies and TV shows.
Monday, ABC announced the Lost Experience, an Internet interactive game based on the hit series, designed to offer clues to the island's mysteries.
Other than notoriety and satiating gaming urges, there's no payoff to the Lost contest. But prizes are central to many Internet-based contests, which hark back to promotions played via snail mail, magazines and cereal boxes.
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